Have you tried to sell something to a large retailer in Japan?

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Have you tried to sell something to a large retailer in Japan?

Post by paradoxbox » Wed Jul 05, 2017 4:16 pm

Has anyone here ever tried to sell some of their products at large retail stores? How did it work out? Who did you make your initial contact with?

I'm not really thinking about doing this at the moment, but after looking around some DIY centers, realized that stuff like BBQ goods and consumable supplies such as wood chips would be a huge opportunity for anyone with a supply.

Doing business with smaller stores seems to be straightforward enough, but places like Cainz Home, etc.. ?

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Re: Have you tried to sell something to a large retailer in Japan?

Post by Zasso Nouka » Thu Jul 06, 2017 6:29 am

I can only speak about vegetables and food but from that point of view it's not difficult. For most supermarkets (Cainz Home included) go to the service desk and ask to speak with the person responsible and arrange a meeting, if they have free space and the meeting goes well you are in. Commission varies between 15 - 25% normally but be aware some supermarket chains have special days when their own members can get hefty discounts which can see your price drop dramatically, either don't deal with them or only stock small amounts on those days.

For large stores like Mitsukoshi/Isetan, Sogo, etc it really helps to have an introduction from someone already selling there. You could just approach them but they will already likely have a long list of people wanting to sell there so success is likely to be low. Selling at those stores can be gruelling as the days are long and very busy but you can achieve good sales if you have a good spot. Getting them to take a product to put on their shelves without you selling it yourself there is not easy but could be doable if you have something that interests them.

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Re: Have you tried to sell something to a large retailer in Japan?

Post by gaijinfarmer » Sat Aug 26, 2017 10:11 am

Curious if you ever made progress on this ...

If it's hard to get your foot in the door, you could ask at the service desk if they work with any local wholesale companies. If they do, then selling to the wholesale company could actually be better for you b/c you could sell higher volume with only one delivery.

Alternatively, you could start by asking a wholesale company that you or a friend knows.

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